Pertinace
The winery is named after the small town in which it is located: Pertinace, in Treiso, Piedmont, in one of the four Langhe municipalities famous for the production of Barbaresco DOCG.
Founded in 1973 by Mario Barbero, the winery was a cooperative then consisting of thirteen members all from the Treiso area; their innovative and avant-garde dream was to create production capable first of cultivating fine vineyards, then putting great labels on the market, with one eye on quality and one on the taste of an evolved consumer.
From the outset, viticulture production was directed toward Nebbiolo grapes capable of producing high quality Barbaresco; bottling and marketing took place under the name Cantina Vignaioli Elvio Pertinace. Steady growth in production and sales made it possible to expand the winery's premises in the following decade along with equipping them with the best equipment, culminating in the creation of a packaging department.
In 2014, a new facility was opened to house the administrative and sales offices, a new bottling area and larger warehouse space for storing and aging bottled wines, while the historic premises, the heart and nerve center of the winery, were used to give more breathing space to the aging department. The winery's name was changed to Pertinace, and its production crosses Italian and European borders. In January 2016, the members of the Pertinace winery became 17, with a total of 100 hectares of vineyards.
Pertinace is also the place known to be the birthplace of Publius Elvius Pertinace, a valiant leader and Roman emperor who was born here in 126 AD.
The traits of the great emperor are deeply reflected in the character of those who live and work in the Pertinace Winery today: tenacity, connection to their land where they live and work daily, perseverance in the conquest of new markets and countries, and the importance attached to tradition in winemaking are distinctive elements of this production and business reality.
Founded in 1973 by Mario Barbero, the winery was a cooperative then consisting of thirteen members all from the Treiso area; their innovative and avant-garde dream was to create production capable first of cultivating fine vineyards, then putting great labels on the market, with one eye on quality and one on the taste of an evolved consumer.
From the outset, viticulture production was directed toward Nebbiolo grapes capable of producing high quality Barbaresco; bottling and marketing took place under the name Cantina Vignaioli Elvio Pertinace. Steady growth in production and sales made it possible to expand the winery's premises in the following decade along with equipping them with the best equipment, culminating in the creation of a packaging department.
In 2014, a new facility was opened to house the administrative and sales offices, a new bottling area and larger warehouse space for storing and aging bottled wines, while the historic premises, the heart and nerve center of the winery, were used to give more breathing space to the aging department. The winery's name was changed to Pertinace, and its production crosses Italian and European borders. In January 2016, the members of the Pertinace winery became 17, with a total of 100 hectares of vineyards.
Pertinace is also the place known to be the birthplace of Publius Elvius Pertinace, a valiant leader and Roman emperor who was born here in 126 AD.
The traits of the great emperor are deeply reflected in the character of those who live and work in the Pertinace Winery today: tenacity, connection to their land where they live and work daily, perseverance in the conquest of new markets and countries, and the importance attached to tradition in winemaking are distinctive elements of this production and business reality.